fresh rose in nyc

What better way to kick off spring than with the sight and smell of fresh roses? Are you imagining the fragrance? Now multiple that by say, 300. Now, pretend you’re in a Greenwich Village loft. There’s rosé champagne flowing. Petals everywhere: covering the walls, strung from the ceiling, dotting the doors, lining the floors.

You can imagine my delight when I received the opportunity to experience the new Fresh Rose collection first hand in New York City. I’ve been a longtime fan of all things Fresh – while not all of their products are completely natural, they have been using gentler formulas before it was popular to do so. Does anyone else swear by the Soy Cleanser?



After a quick one hour flight, we landed in New York on what felt like a summer day. It was early April, but the temperature said otherwise (I think it was around 27 degrees, or 70ish for my American friends). The drive from the airport into the city is always a bit magical to me – every time I think I’m over NYC (and big city life, in general), my mind is changed the moment I’m actually there.

We checked into The Walker, a lovely boutique hotel in Greenwich Village, which felt very classic New York. Think: brick facade, 7 or 8 stories high, art deco interiors (but not too on theme), and plenty of charm. Their restaurant, Society Café, was a lovely setting for lunch.

After lunch we had a quick hour to freshen up, which was perfect as our rooms were equipped with all the essentials, by Fresh of course.

After a quick shower, a change of clothes (a floral shirt dress – of course), and a swipe of Ruby tinted lip balm – I was ready to make my way to the Floral Fête. Held at Industria in the Meatpacking District (just a 10 minute walk from the hotel), the appropriately named industrial space was transformed into what felt like a rose garden.

As we made our way through the space, we were introduced to Fresh co-founder Lev Glazman, who is one of the most interesting people I’ve met in a while. Lev told us about his many passion projects including the transformation of Ghent, New York’s national landmark building The Bartlett House which is now home to a bakery and culinary hub. He is one of those serial entrepreneurs who has an idea, a great idea, and runs with it. This is something quite admirable to me as even with the longstanding success of Fresh, he continues to challenge the norm and reinvent himself.

The star of the event? The new Rose Deep Hydration Facial toner – which as you can see above, contains actual rose petals. A definite upgrade from the drugstore rose toner I’ve been using. I’ve been using this toner since the event a couple of weeks ago, and it is the most soothing and gentle formula. I absolutely love it! I think this will be even nice as the weather warms up and we’re reaching for extra hydration without using heavy creams. According to Lev, we have the special rose oil and angelica leaf extract to thank for this.

After the party, we made our way to Catch for dinner. What I love about New York is you can go to a seafood restaurant and still have options as a vegetarian/plant-based eater – Toronto really needs to work on this. The crispy cauliflower is to die for.


Before our flight the next day, we paid a visit to the Fresh store in Union Square (which also smelled of roses). I really hope we get one of these flagships in Toronto, it was such a lovely shopping experience. I picked up the rest of the Rose collection here, which is the perfect complement to the toner.

Yours in roses,